Posts Tagged ‘China’

Women’s business is not always so good to do, before they are price-oriented

Threat analysis

(1) Despite the recent market is still good, the development prospects of the luxury market is all over gloom. For this industry can maintain the 2010 and 2011 when the excellent growth rate, the market doubts sound more and more. Europe is the second largest market in Richemont, and is now on the brink of Cartier love bracelet replica recession. There is also concern about the slowdown in China’s largest consumer area, the largest market in the Asia-Pacific region.

  1. STP strategy analysis

STP strategy analysis (Segmentation, Targeting, and Positioning) was originally used for product marketing activities, and later expanded to include the luxury goods industry, including many areas. STP Wei strategy is the luxury company’s overall marketing activities, an important part of the customer is like the luxury goods company provides special positioning. Luxury goods companies have also experienced the dissemination of positioning, product positioning, and then to the combination of marketing elements positioning process. For many luxury companies that do not have a differentiated strategy, the simple conceptualization of positioning is an important reason

one. Therefore, the luxury companies need to address the choice of positioning and how to achieve the positioning of the problem. Luxury market positioning strategy is very important, the market is unclear or lack of viability will make luxury store business into chaos, thus affecting its market performance. STP procedures include market segmentation, target market identification, and targeting.

1, market segmentation

According to Ernst & Young’s recently released “Women’s Consumerism in China” report, it is expected that by 2015, the purchasing power of independent or married young women will increase from $ 180 billion in 2005 to $ 260 billion. Chinese women consumers have become a consumer group can not be ignored. Women have a strong voice in terms of consumption, and 78% of married women are responsible for making decisions about household expenses and buying clothing. In the purchase of houses, cars and other commodities, 23% of married women said they can make an independent purchase decision. The remaining 77% of women will discuss with their spouses to make a decision, but their personal preferences will still have a significant impact on the final decision.

For Cartier jewelry, watch luxury brand, its core consumer groups are women. however,

Women’s business is not always so good to do, before they are price-oriented, and now more eager to cost-effective balance, the requirements of the manufacturers more stringent.

2, the target market to determine

“Cartier is one of the earlier luxury brands in the second-tier cities, we pay great attention to second-tier and third-tier markets, these places is not easy to develop, in the channel construction, brand education, etc. always need additional investment, but all hard Are worth it because the potential of these markets is immeasurable. ”

Market sinking, the brand’s tentacles into the second and third tier cities is one of Cartier’s strategic focus today.

3, market positioning

As the top jewelry brand, Cartier into China at the beginning, to take a different brand strategy. Cartier’s communication activities, always adhere to the concept of integrated marketing communication. All marketing communication activities must be around the “jeweler’s emperor, the emperor’s jeweler” theme appeal to carry out, and product positioning highly consistent. And then around the different Cartier love ring replica platforms to promote the operation of the brand.

Fifth, marketing strategy

1, product strategy

Design and innovation is Cartier centuries-old soul, is the brand continue to be concerned about the reasons for the world, but also Cartier brand image of the magic of timeless.

(1) inspiration: travel from the world

Cartier’s strength is to retain the essence of contemporary tradition, through simple and neat lines, add a modern style. From the 20th century, Cartier from Egypt, Persia, the Far East and Russia, some of the style into a more geometric and abstract design. In 1906, they began to use the rich colors and some new materials, such as onyx, coral, etc. to the design, and the formation of a new style. This style in 1925 held in Paris, the international exhibition of modern decoration and arts and crafts, was known as “Art Deco” (ArtDeco) name, and from the world famous.

(2) design: gather talent can be

Cartier gathered a group of talented designers, which is undoubtedly the best Dusu. In the “decorative arts” later, she let the puma become a popular commodity, called Cartier trademark. She has always been willing to try new ideas, under her leadership, Cartier successfully launched a series of inventions in the field of modern jewelry accessories cut a striking figure. In 1942, Cartier’s designers in Paris Vancouver Park, the zoo to find inspiration. During this period, Cartier in the original puma, zebra and tortoiseshell and other decorative elements, adding more plants and Asian culture theme, such as dragon and fire beast used to decorate the clock, brooches and pendants, then cited the Germanic and Symbolic Elements in Far East ‘s Mythology.

(3) innovation: the treasures of art

In innovation, Cartier often to the world shocked. Cartier has been designed for the Queen Elizabeth of Belgium to the royal laurel as the theme of the scroll of the crown, for the Indian national gods Singh jazz making the famous “dream jewelry” necklace. In addition, for Cartier, “story” is also an important product appeal method. Whether it is Cartier’s first animal modeling “cheetah” brooch behind the Duke of Windsor love story, or to commemorate the “war” tanks designed and designed “Tank watch Replica Cartier jewelry series”, Cartier each product has a Own beautiful story. And the French famous poet Jean Cocteau (JeanCocteau) related to the three-ring ring and in the promises affectionate “because of love, choose a life, a moment, choose to forgive, pay, accept, choose to wait” love series, More Cartier won the most extensive fans.

Political and Legal Committee deputy secretary general

Falling off family

Dengzhou as a county-level city in Henan Province, in the past ten years, also coerced the tide of urbanization in China.

Shochiku lost in the tide of this round, not just the piece of eight asbestos factories and land, on his home field two acres of private plots and responsibilities in case he did not know, it has been covered with other people’s houses. Meanwhile, his spring pavilion four groups of 80 acres of agricultural land, but also the development of all occupied.

Past his old house located east of Dengzhou, who today is the tall buildings downtown. Shochiku young father by selling fruit,swtor.html fireworks and other business, the accumulation of net worth from one million.

He remembered very clearly, within the old house, in the 1990s he placed double-door refrigerators, televisions, stereos, washing machines and other appliances are imported goods.theelderscrollsonline.html “I was in junior high school when you were using your computer, it should be China’s first batch of home computers, install or DOS operating system.” Shochiku is the first school to spend BP machine student in high school. ” Big Brother “became popular, he also older early adopters.

Family tragedies stems from a general spring pavilion four group leader.

The new leader declared after taking office started selling land, Shochiku’s father wound up in the group are representatives of the masses, but also some knowledge of the law “country capable”, he belongs to the village collective land property by opposition leader privately sell land ʱ??

However, he belongs to a minority group in the spring four surnames Court,GW2 Gold who is the new head of the most common surname in the group, is also relying on clan support elected leader.

“The second half of 2002,fifacoinskaufen.html I was a sophomore, my father suddenly got infarction, paralyzed in bed, the phone only the ‘ah’ ah ‘ah’ sound.” Shochiku my mother said, home after the accident, the new leader, who is also the village not only by their collective $ 200,000, then let them also put one in Dengzhou not stay.

The following year in September, Shochiku home three unidentified people suddenly thwarted, his parents had to travel to Zhengzhou escape. Later, he learned that a year ago “can only let it be,” the leader who, after reaching an agreement with land, decided to get involved eviction.

End of the year, Zhou Benshun from Hunan Political and Legal Committee deputy secretary general of the Central Political and Law Commission transferred, in Dengzhou real estate development along into the fast lane.

In November of that year, Shochiku back to Zhengzhou to visit his parents. They Suburb of a small two-story building less than 10 square meters rented a single room, a single room, only a quilt, a pot and a coal stove. Shochiku’s father, also paralyzed in bed, slurred speech. Bedside placed in a pile of medicine. Shochiku back more than ten thousand yuan, part to cure his father, showed another part of lawyers, starting with the spring breeze Court lawsuit four groups.

After 22 years, Shochiku never experienced such distress life, but in the father’s illness, his family moved out after Dengzhou, parents need not only medical expenses each year spending forty or fifty thousand, and the home of fifty or sixty million debt He could not come back. Shochiku had to drop out of school to help others to translate documents, set up the company network to make money to support their families.

This lawsuit filed since 2003, well after the fact that there are no disputes in favor of First Instance, the second trial also upheld the first instance judgment in January 2005 to enter the program.

“I spent three days in Dengzhou, Dengzhou court to me to say that this execution more difficult, so I look for spring pavilion four consultations.” Shochiku not yet too late to negotiate with the four groups, they received came the words, “They let me go quickly, if I dare to four groups for money, they would be polite.”

So far he forget his own words when other threats, “I am not kill me, nor kill me, but cut me.”

FFXIV Heavensward guide 6 tips

Final Fantasy XIV Heavensward is a behemothic amplification backpack that’s arranged abounding of agitative new content, but players accept to action their way through all of the abject game’s capital quests to admission it.That is no simple feat, but we’re on duke with some top tips to advice players akin up faster and adapt them for the new challenges that Heavensward has to offer.

1. Attune to aetheryte at the ancient opportunity.
Final Fantasy XIV is a all-inclusive game, and it just got a lot bigger afterward the barrage of Heavensward.Getting about on bottom artlessly isn’t viable, so we acclaim attuning yourself to the aetheryte in anniversary city-limits at the ancient achievability to add them to your Teleport spell.This will amount you gil, but it’s money able-bodied spent. Chocobo porters are a cheaper alternative, but can yield a lot longer.

2. Don’t bandy annihilation away.
With so abounding items, weapons and power-ups to autumn in cheap FFXIV Gil for sale, players accrue an account the admeasurement of China in no time.
Although it’s accustomed to feel afflicted at the aggregate of being you accept to backpack around, abide the appetite to alpha auctioning items larboard and right.
Everything in the bold has a budgetary value, and even if the prices on the bazaar lath are low, you can consistently exhausted things to non-playable characters.

3. Focus on the capital adventure and chic quests amid levels 1 and 15.

You don’t accept to do annihilation appropriate to get through the aboriginal levels of FFXIIV GIL A Realm Reborn, as advancing the adventure missions and chic quests will accumulate you active over until about akin 15.
Story quests – apparent with flame-like icons on the map – admission you admission to an aeroplane pass, inns, Guildleves and retainers, while chic missions eventually alleviate new appearance classes.
Once the adventure quests alpha ambitious akin 5 gear, that would be a acceptable time to advance some gil in items from the boondocks stores, but you should accept accumulated affluence of banknote by this point.

4. Dungeons and F.A.T.E battles advice you advance aloft akin 15.
After you adeptness akin 15, the bold will animate you to yield allotment in your aboriginal alcove run, and this is area the aggregate of your acquaintance credibility will arise from afterwards this point.
Grinding dungeons over and over is the best way to autumn points, but it’s aswell the a lot of arid method, so why not plan your way through the chic adventure band in amid runs?
F.A.T.E. battles – all-embracing skirmishes the about arise in anniversary area – and Guildleves are aswell acceptable sources for acquaintance credibility at this date of the game.

5. Daily Roulettes and Hunts will advice you adeptness the college levels.
Reaching the college levels is a acceptable abstraction afore you dive into the Heavensward content, and hitting them is a case of repeating all of the above, but there are things you can do to acceleration up the process.
Daily Roulettes are able-bodied account demography allotment in as they will accord you a huge acquaintance credibility addition whenever you exhausted a dungeon.
There are aswell Daily Hunts on action in the old areas, acquiescent acceptable amounts of acquaintance credibility and seals anniversary day. These are decidedly able-bodied ill-fitted for players aloft akin 50.

6. Unlocking aeriform is a top antecedence in Heavensward.
The adeptness to fly over the new zones in Heavensward on your aeriform arise is one of the highlights of the expansion, and you should aim to alleviate it as anon as possible.

Not alone are players advised to some beauteous vistas, but air biking is a acceptable way to abstain annoying battles, quests and terrain.

It’s a absolute bullwork attuning to all 15 aether currents in anniversary zone, but you should accomplish it a top priority.